I help business coaches get leads through strategic content marketing and storytelling.

You became a business coach because you wanted to help people.

You're very good at what you do, and you know it.

But while you're helping other people grow their businesses, you're struggling to grow your own...

Because it's hard to find clients.

So, you tried marketing — wrote blog posts for a bit, ran a newsletter for a couple of months. Maybe you even dipped your toes in SEO.

But things didn't go according to plan. You might've ended up...

  • spending hours writing content that less than a handful of people saw...
  • starting a newsletter but couldn’t keep it going, or...
  • simply not enjoying marketing

In any case, this isn't your fault. Especially that last one.

You have a business to run, a product to build.

Besides, marketing stops making sense thrice a year.

It's time to stop worrying about getting leads.

Hey! I'm Sean Pallera.

I help business coaches like you become discoverable and trusted without you having to think about marketing at all.

Here's what that means for you:

  • You stop stressing over funnels, Google updates, and marketing trends.
  • You get time back for providing the best service to your clients and growing your business.
  • You can finally step away from the marketing hamster wheel.

...While clients find you.

How I make that happen

  • Content strategy and direction
    Content marketing isn’t a checklist. I build strategies that drive steady growth with the right audience.
  • Authentic storytelling
    In the age of AI, your clients are looking for a human connection. I write copy that makes people want to listen to you.
  • High-quality content
    Good content keeps readers asking for more. Every piece is polished by an expert who understands your audience.
  • Email nurturing
    I keep you connected with leads through emails that build trust until they’re ready to work with you.
  • Always-current strategies
    What works now may not work a year from now. I constantly adapt marketing strategies so you don’t fall behind.
  • Collaboration and transparency
    Great marketing happens when we’re on the same page. I listen and work with you toward one goal: high-quality leads.

Why work with me

Jack FitzGerald
Founder and CEO at Geonode
"Sean took charge of the content team and helped Truely achieve amazing results with our organic content. Thanks to his leadership and creativity, we saw our traffic and engagement grow in a big way. Sean has a great ability to balance strategy and execution, and he always made sure we were on track to hit our goals."
Willow Sipling, MA, MTS
Director of Engagement and Operations at OutCenter Southwest Michigan
"Sean is an incredibly talented writer and editor. He has a powerful command of the English language and is extremely diligent at fact-checking and research. He's also a deep thinker, willing to challenge the status quo, and is motivated by productivity and helping people do work that matters. I recommend Sean without hesitation or caveat."
Gia Bellamy
Sr. Copywriter and Content Strategist at Compound
"Sean is a talented writer and editor who is committed to improving and getting better results with everything he does. I was always impressed by Sean's drive to test out new content approaches, whether it was continuing to evolve his writing skills, trying new outreach efforts, or seeking out better research. You'd be lucky to have Sean on your team!"
Austin Connolly
Lead Editor at Hubstaff
"Sean is a gifted writer and editor whose command of the English language is better than most native speakers. He's consistently shown an ability to produce content that's not only well-written but also optimized for SEO — and the results show that. He's consistently looking to learn new skills, optimize content, and continue to perfect his craft."
Courtney Cavey
VP of Marketing at Lineup.ai
"Sean is a dedicated, hardworking content specialist who truly cares about his team and his contribution to their success, no matter how small or how large the task. If you're looking for a versatile content marketer who is willing to change hats and dive into any new task at a given moment, I recommend Sean."

Get a free marketing consultation

The best way to find out how I can help you grow your business is by booking a 30-minute discovery call with me.


I'll review your website, show you what you could be doing better, and suggest next steps.

But if you're busy, you can leave a message.

I read and reply to every email!
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